Older Than Dinosaurs…

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Junk Mail

All of us get unsolicited mail and more so since the Royal Mail contracted to deliver it. Normally I just chuck it into the recycling pile without reading it but yesterday I received a really posh envelope, correctly addressed and with no outside adverts.

Intrigued, I opened the envelope to find it was junk mail from a private school, Queen Ethelburga’s, in York offering me free fees for one term, free uniform or free laptop. There was also a mini prospectus for the school and a CD I assume, since I haven’t listened to it, listing the many and varied reasons why I should send my kids there.

As my kids are 40 and 37, I somehow don’t think they would appreciate being sent away to school, even if I could afford the enormous fees but it made me wonder why on earth I’d been sent all this stuff.

I always assumed that mailing lists were used by organisations to target people who might use/buy their services/products so why am I on a mailing list used by a poncy private school. I have tried to think of stuff I’ve bought that might have propelled me onto the independent schools list but apart from buying books and toys from Amazon for my grandkids, I can’t think of anything.

How many people have bought children’s goods from Amazon? Thousands I guess, so if that’s the source of the list it’s going to cost Queen Ethelburga’s a pretty penny to send out this expensive package to them all.

January 17, 2010 - Posted by | oldpeople |


  1. Saw your comment about Queen Ethelburga’s. So you know we bought an address list that was supposed to comprise families with school age children, where the total income of the family household is in excess of £100,000 per year and who live within a potential catchment area for boarding. We were told when we bought the list that there will be errors in it. If the percentage errors are above 6% of the list they refund part of the charge. So sorry you were troubled. We used a similar marketing campaign last year that was highly successful. Regards Queen Ethelburga’s.

    Comment by B R Martin | January 17, 2010 | Reply

  2. I don’t mind going back to school.. as long as I get to play rugby and I don’t have to go to Latin

    Comment by Son | January 29, 2010 | Reply

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