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Marmite Bars

I love Marmite! It’s my favourite spread to have on hot buttered toast. Today, I succumbed to the advertising campaign and bought a box of six 25g bars.

Having just tried one I wonder what is the point of them? They look like all other cereal bars but I was so disappointed that they didn’t give me the kick of Marmite I expected.

An inspection of the ingredients showed that they are a mixture of wheat, rice & oat cereals, soya kernels and 16% Marmite. Salt is mentioned twice in the list but, interestingly, there is also barley malt extract, rice starch syrup and sugar.

I know Marmite is one of those tastes you either love or hate so is the addition of the sugars an attempt by Unilever to appeal to the haters.

If this is so I fear they’ve missed the boat! The bars aren’t sweet enough to appeal to the haters and aren’t Marmite(y) enough to suit the lovers.

Don’t think I will want to try another so now need to find someone else to willing to give them a try. I’ve got five bars going free!

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October 21, 2010 Posted by | oldpeople | | 1 Comment